United States Rubber Company

The United States Rubber Company (Uniroyal) is an American manufacturer of tires and other synthetic rubber-related products, as well as variety of items for military use, such as ammunition, explosives and operations and maintenance activities (O&MA) at the government-owned contractor-operated facilities. It was founded in Naugatuck, Connecticut, in 1892. It was one of the original 12 stocks in the Dow Jones Industrial Average, and became Uniroyal, Inc., as part of creating a unified brand for its products and subsidiaries in 1961.

The company's long-lived advertisement slogan was "United States Tires are Good Tires." One of Uniroyal's best known tires is the Tiger Paw introduced in the 1960s and included as original equipment for that decade's muscle cars such as the Pontiac GTO, which itself was promoted as The Tiger during its early years. Today, Uniroyal still uses the Tiger Paw brand name in its tire line.

In 1990, Uniroyal was acquired by French tire maker Michelin and ceased to exist as a separate business. Today around 1,000 workers in the U.S. remain employed by Michelin to make its Uniroyal brand products. While in North America, Colombia and Peru, the Uniroyal brand has been owned by Michelin since 1990, outside those regions, the Uniroyal brand has been owned by Continental AG since 1979 following their acquisition of Uniroyal Europe, formerly known as Englebert.

Date Range of DAHR Recordings: 1933

Roles Represented in DAHR: sponsor

Recordings

Company Matrix No. Size First Recording Date Title Primary Performer Description Role Audio
Victor MS-77442 16-in. 8/9/1933 One—two—three—sold. Production 1 Howard Smith ; United States Rubber Company Slide show soundtrack : Talk, with male vocal quartet, piano, and dubbed recordings sponsor  
Victor MS-77443 16-in. 8/9/1933 One—two—three—sold. Production 1 Howard Smith ; United States Rubber Company Slide show soundtrack : Talk, with dubbed recording sponsor  

Citation

Discography of American Historical Recordings, s.v. "United States Rubber Company," accessed July 23, 2021, https://adp.library.ucsb.edu/names/102135.

United States Rubber Company. (2021). In Discography of American Historical Recordings. Retrieved July 23, 2021, from https://adp.library.ucsb.edu/names/102135.

"United States Rubber Company." Discography of American Historical Recordings. UC Santa Barbara Library, 2021. Web. 23 July 2021.

DAHR Persistent Identifier

URI: https://adp.library.ucsb.edu/names/102135

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