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General Mills, Inc.

General Mills, Inc., is an American multinational manufacturer, marketer of branded consumer foods sold through retail stores, and video game publisher. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.

Date Range of DAHR Recordings: 1932

Roles Represented in DAHR: sponsor

Recordings (Results 1-25 of 142 records)

Company Matrix No. Size First Recording Date Title Primary Performer Description Role Audio
Victor LCRC-71217 12-in. (33-1/3 rpm) 1/11/1932 Skippy program. No. 1 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71223 12-in. (33-1/3 rpm) 1/12/1932 Skippy program. No. 2 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71227 12-in. (33-1/3 rpm) 1/13/1932 Skippy program. No. 3 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71231 12-in. (33-1/3 rpm) 1/14/1932 Skippy program. No. 4 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71242 12-in. (33-1/3 rpm) 1/15/1932 Skippy program. No. 5 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71243 12-in. (33-1/3 rpm) 1/16/1932 Skippy program. No. 6 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71255 12-in. (33-1/3 rpm) 1/18/1932 Skippy program. No. 7 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71262 12-in. (33-1/3 rpm) 1/19/1932 Skippy program. No. 8 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71263 12-in. (33-1/3 rpm) 1/20/1932 Skippy program. No. 9 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71268 12-in. (33-1/3 rpm) 1/21/1932 Skippy program. No. 10 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71272 12-in. (33-1/3 rpm) 1/22/1932 Skippy program. No. 11 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71273 12-in. (33-1/3 rpm) 1/23/1932 Skippy program. No. 12 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71277 12-in. (33-1/3 rpm) 1/25/1932 Skippy program. No. 13 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71281 12-in. (33-1/3 rpm) 1/26/1932 Skippy program. No. 14 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71284 12-in. (33-1/3 rpm) 1/27/1932 Skippy program. No. 15 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71289 12-in. (33-1/3 rpm) 1/28/1932 Skippy program. No. 16 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71290 12-in. (33-1/3 rpm) 1/29/1932 Skippy program. No. 17 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71291 12-in. (33-1/3 rpm) 1/29/1932 Skippy program. No. 18 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71292 12-in. (33-1/3 rpm) 2/1/1932 Skippy program. No. 19 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LCRC-71297 12-in. (33-1/3 rpm) 2/2/1932 Skippy program. No. 20 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LMRC-71559 16-in. (33-1/3 rpm) 2/20/1932 Skippy program. No. 36 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LMRC-71568 16-in. (33-1/3 rpm) 2/22/1932 Skippy program. No. 37 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LMRC-71570 16-in. (33-1/3 rpm) 2/23/1932 Skippy program. No. 38 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LXVE-71571 12-in. (33-1/3 rpm) 2/23/1932 Skippy program. No. 38 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
Victor LMRC-71572 16-in. (33-1/3 rpm) 2/24/1932 Skippy program. No. 39 Franklin Adams, Jr. Radio broadcast : Children's serial sponsor  
(Results 1-25 of 142 records)

Citation

Discography of American Historical Recordings, s.v. "General Mills, Inc.," accessed November 26, 2021, https://adp.library.ucsb.edu/names/102486.

General Mills, Inc.. (2021). In Discography of American Historical Recordings. Retrieved November 26, 2021, from https://adp.library.ucsb.edu/names/102486.

"General Mills, Inc.." Discography of American Historical Recordings. UC Santa Barbara Library, 2021. Web. 26 November 2021.

DAHR Persistent Identifier

URI: https://adp.library.ucsb.edu/names/102486

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