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General Mills, Inc.

General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.

It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

Date Range of DAHR Recordings: 1932

Roles Represented in DAHR: sponsor

= Recordings are available for online listening.
= Recordings were issued from this master. No recordings issued from other masters.

Recordings (Results 1-25 of 142 records)

Company Matrix No. Size First Recording Date Title Primary Performer Description Role Audio
Victor LCRC-71217 12-in. (33-1/3 rpm) 1/11/1932 Skippy program. No. 1 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71223 12-in. (33-1/3 rpm) 1/12/1932 Skippy program. No. 2 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71227 12-in. (33-1/3 rpm) 1/13/1932 Skippy program. No. 3 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71231 12-in. (33-1/3 rpm) 1/14/1932 Skippy program. No. 4 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71242 12-in. (33-1/3 rpm) 1/15/1932 Skippy program. No. 5 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71243 12-in. (33-1/3 rpm) 1/16/1932 Skippy program. No. 6 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71255 12-in. (33-1/3 rpm) 1/18/1932 Skippy program. No. 7 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71262 12-in. (33-1/3 rpm) 1/19/1932 Skippy program. No. 8 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71263 12-in. (33-1/3 rpm) 1/20/1932 Skippy program. No. 9 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71268 12-in. (33-1/3 rpm) 1/21/1932 Skippy program. No. 10 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71272 12-in. (33-1/3 rpm) 1/22/1932 Skippy program. No. 11 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71273 12-in. (33-1/3 rpm) 1/23/1932 Skippy program. No. 12 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71277 12-in. (33-1/3 rpm) 1/25/1932 Skippy program. No. 13 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71281 12-in. (33-1/3 rpm) 1/26/1932 Skippy program. No. 14 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71284 12-in. (33-1/3 rpm) 1/27/1932 Skippy program. No. 15 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71289 12-in. (33-1/3 rpm) 1/28/1932 Skippy program. No. 16 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71290 12-in. (33-1/3 rpm) 1/29/1932 Skippy program. No. 17 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71291 12-in. (33-1/3 rpm) 1/29/1932 Skippy program. No. 18 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71292 12-in. (33-1/3 rpm) 2/1/1932 Skippy program. No. 19 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71297 12-in. (33-1/3 rpm) 2/2/1932 Skippy program. No. 20 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71559 16-in. (33-1/3 rpm) 2/20/1932 Skippy program. No. 36 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71568 16-in. (33-1/3 rpm) 2/22/1932 Skippy program. No. 37 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71570 16-in. (33-1/3 rpm) 2/23/1932 Skippy program. No. 38 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LXVE-71571 12-in. (33-1/3 rpm) 2/23/1932 Skippy program. No. 38 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71572 16-in. (33-1/3 rpm) 2/24/1932 Skippy program. No. 39 Franklin W. Adams Radio broadcast : Children's serial sponsor  
(Results 1-25 of 142 records)

Citation

Discography of American Historical Recordings, s.v. "General Mills, Inc.," accessed April 18, 2024, https://adp.library.ucsb.edu/names/102486.

General Mills, Inc.. (2024). In Discography of American Historical Recordings. Retrieved April 18, 2024, from https://adp.library.ucsb.edu/names/102486.

"General Mills, Inc.." Discography of American Historical Recordings. UC Santa Barbara Library, 2024. Web. 18 April 2024.

DAHR Persistent Identifier

URI: https://adp.library.ucsb.edu/names/102486

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