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Packard Motor Car Company

Packard (formerly the Packard Motor Car Company) was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana in 1958.

One of the "Three Ps" – alongside Peerless Motor Company, and Pierce-Arrow – the company was known for building high-quality luxury automobiles before World War II. Owning a Packard was considered prestigious, and surviving examples are found in museums, car shows, and automobile collections.

Packard vehicles featured innovations, including the modern steering wheel, air-conditioning in a passenger car, and one of the first production 12-cylinder engines, adapted from developing the Liberty L-12 engine used during World War I to power warplanes.

During World War II, Packard produced 55,523 units of the two-stage/two-speed supercharger equipped 1,650 cu in (27.0 L) Merlin V-12s engines under contract with Rolls-Royce. Packard also made the 2,490 cu in (40.8 L) versions of the Liberty L-12 V-12 engine. This updated engine powered United States Navy PT boats.

After the Second World War, Packard struggled to survive as an independent automaker against the domestic Big Three (General Motors, Ford, and Chrysler). Packard merged with Studebaker in 1953 and formed the Studebaker-Packard Corporation. This merger was intended to be temporary while an eventual merger with American Motors Company (AMC) was planned. Disagreements among the firms' executives thwarted the consolidation with AMC, so Studebaker-Packard remained a separate company. The Packard brand was phased out in 1959 after two years of declining sales of the Studebaker-built 1957 and 1958 model year Packards.

Date Range of DAHR Recordings: 1933 - 1934

Roles Represented in DAHR: sponsor

= Recordings are available for online listening.
= Recordings were issued from this master. No recordings issued from other masters.

Recordings

Company Matrix No. Size First Recording Date Title Primary Performer Description Role Audio
Victor MS-77457 16-in. 8/11/1933 The eleventh series Packard Howard Smith Slide show soundtrack : Talk, with dubbed recording sponsor  
Victor BS-78878 10-in. 12/20/1933 Is our service salable? Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor BS-78879 10-in. 12/20/1933 Is our service salable? Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor MS-80280 16-in. 2/20/1934 Handling the customer. No. 3 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor MS-80281 16-in. 2/20/1934 Handling the customer. No. 3 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-80284 12-in. (33-1/3 rpm) 2/22/1934 The order in the shop. No. 4 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-80285 12-in. (33-1/3 rpm) 2/22/1934 The order in the shop. No. 4 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-80286 12-in. (33-1/3 rpm) 2/22/1934 A panorama of Packard service. No. 5 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-80287 12-in. (33-1/3 rpm) 2/23/1934 A panorama of Packard service. No. 5 Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-81199 12-in. (33-1/3 rpm) 1/15/1934 Getting owners in Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-81201 12-in. (33-1/3 rpm) 1/15/1934 Getting owners in Packard Motor Car Company Slide show soundtrack : Talk sponsor  
Victor LCS-82291 12-in. (33-1/3 rpm) 4/7/1934 Packard La Salle service sound Packard Motor Car Company Slide show soundtrack : Talk, with celeste sponsor  
Victor LCS-82292 12-in. (33-1/3 rpm) 4/7/1934 Packard La Salle service sound Packard Motor Car Company Slide show soundtrack : Talk, with celeste sponsor  

Citation

Discography of American Historical Recordings, s.v. "Packard Motor Car Company," accessed April 18, 2024, https://adp.library.ucsb.edu/names/104608.

Packard Motor Car Company. (2024). In Discography of American Historical Recordings. Retrieved April 18, 2024, from https://adp.library.ucsb.edu/names/104608.

"Packard Motor Car Company." Discography of American Historical Recordings. UC Santa Barbara Library, 2024. Web. 18 April 2024.

DAHR Persistent Identifier

URI: https://adp.library.ucsb.edu/names/104608

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