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General Mills, Inc.

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs, and the monster cereals.

Date Range of DAHR Recordings: 1932

Roles Represented in DAHR: sponsor

= Recordings are available for online listening.
= Recordings were issued from this master. No recordings issued from other masters.

Recordings (Results 26-50 of 142 records)

Company Matrix No. Size First Recording Date Title Primary Performer Description Role Audio
Victor LMRC-71578 16-in. (33-1/3 rpm) 2/25/1932 Skippy program. No. 40 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71588 16-in. (33-1/3 rpm) 2/25/1932 Skippy program. No. 41 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71589 16-in. (33-1/3 rpm) 2/27/1932 Skippy program. No. 42 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71590 16-in. (33-1/3 rpm) 2/29/1932 Skippy program. No. 43 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71592 16-in. (33-1/3 rpm) 3/1/1932 Skippy program. No. 44 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71593 16-in. (33-1/3 rpm) 3/2/1932 Skippy program. No. 45 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71596 16-in. (33-1/3 rpm) 3/3/1932 Skippy program. No. 46 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71597 16-in. (33-1/3 rpm) 3/4/1932 Skippy program. No. 47 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LMRC-71598 16-in. (33-1/3 rpm) 3/5/1932 Skippy program. No. 48 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71813 12-in. (33-1/3 rpm) 2/3/1932 Skippy program. No. 21 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71817 12-in. (33-1/3 rpm) 2/4/1932 Skippy program. No. 22 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71821 12-in. (33-1/3 rpm) 2/5/1932 Skippy program. No. 23 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71826 12-in. (33-1/3 rpm) 2/6/1932 Skippy program. No. 24 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71835 12-in. (33-1/3 rpm) 2/8/1932 Skippy program. No. 25 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71844 12-in. (33-1/3 rpm) 2/9/1932 Skippy program. No. 26 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71847 12-in. (33-1/3 rpm) 2/10/1932 Skippy program. No. 27 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71850 12-in. (33-1/3 rpm) 2/11/1932 Skippy program. No. 28 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71851 12-in. (33-1/3 rpm) 2/12/1932 Skippy program. No. 29 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71852 12-in. (33-1/3 rpm) 2/12/1932 Skippy program. No. 30 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71859 12-in. (33-1/3 rpm) 2/15/1932 Skippy program. No. 31 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71862 12-in. (33-1/3 rpm) 2/16/1932 Skippy program. No. 32 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71866 12-in. (33-1/3 rpm) 2/17/1932 Skippy program. No. 33 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71869 12-in. (33-1/3 rpm) 2/18/1932 Skippy program. No. 34 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71874 12-in. (33-1/3 rpm) 2/19/1932 Skippy program. No. 35 Franklin W. Adams Radio broadcast : Children's serial sponsor  
Victor LCRC-71878 12-in. (33-1/3 rpm) 2/20/1932 Skippy program. No. 36 Franklin W. Adams Radio broadcast : Children's serial sponsor  
(Results 26-50 of 142 records)

Citation

Discography of American Historical Recordings, s.v. "General Mills, Inc.," accessed January 7, 2026, http://adp.library.ucsb.edu/names/102486.

General Mills, Inc.. (2026). In Discography of American Historical Recordings. Retrieved January 7, 2026, from http://adp.library.ucsb.edu/names/102486.

"General Mills, Inc.." Discography of American Historical Recordings. UC Santa Barbara Library, 2026. Web. 7 January 2026.

DAHR Persistent Identifier

URI: http://adp.library.ucsb.edu/names/102486

External Sources

Wikipedia: General Mills

IMDb: General Mills, Inc.

Britannica: General Mills, Inc.

Linked Open Data Sources

LCNAR: General Mills, Inc. - https://id.loc.gov/authorities/names/n79091443

Wikidata: General Mills - https://www.wikidata.org/entity/Q629998

VIAF: https://viaf.org/viaf/140708541

Fast: https://id.worldcat.org/fast/535628 - https://id.worldcat.org/fast/535628

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